Healthcare-specialist marketing · 100% online
Strategy, content, campaigns, events and acquisition in one integrated operation. Results measured by patients, registrations, members and sponsorships. A structure that keeps projects standing and helps them move forward.
Written proposal within 48 business hours No long-term lock-in CFM Compliance
Customer dashboard · example
updated nowBrands and institutions involved in the projects we lead
AstraZeneca
Boehringer
ADIUM
Who we work with
Each healthcare audience grows according to a different logic. That is why the strategy starts with your model, not with a ready-made package.
Your CV says what you have done. It does not say what you represent. That is what people perceive in a lecture, at a congress and when choosing a healthcare professional.
Are you a doctor who also owns the operation? Start with Clinics and private practices.
A strong month came through referrals. A slow month arrived without warning. You invested in the operation. Now it needs the same structure to attract patients.
The advertising budget stays in your account, so you can track every real. The proposal states scope, deadline and price in writing.
Gyms, physiotherapists, Pilates studios, personal trainers, spas and massage services share one challenge: people decide when expertise, trust and experience are clear before the first visit.
The store is built on local trust, but the journey already begins on Google, social media and WhatsApp. For a chain or franchise, that presence must follow the brand standard without losing local relevance.
Catalogue, campaigns and content follow the required approvals, without therapeutic promises or shortcuts that put the brand at risk.
The budget was approved, and execution is about to fall to someone who already has another role. Sponsors do not renew when it was never clear what they received in return.
We build the project, communication and proof that support sponsorship renewal.
Health, wellbeing and self-care products follow different journeys: some depend on the trust of professionals and institutions; others need to be desired and found by consumers. In both, brand, information and media must work with clarity and responsibility.
Your research is ready. Its presentation is not. And the presentation is what reaches the panel, congress and funder first.
Services
You do not need to coordinate strategy, social media, design, paid media, video editing, web development and print production across separate suppliers. Vértebra brings these disciplines together in one online operation, under one plan, including print materials delivered throughout Brazil.
From essential to complex: those who only need active Instagram and ads start small. Those who operate conferences all year round hire the full operation.
We organize your website, content and authority to improve the chances of your brand being found in search and considered in AI answers and recommendations. The work is supported by strong SEO, clear information and credibility.
Branding, lectures, posters, badges, signage and print materials, with production and delivery throughout Brazil.
Instagram, LinkedIn and YouTube with a jointly developed editorial plan and content.
Institutional websites, online stores, conversion pages and registration systems prepared for search and to be understood by AI tools.
Campaigns on Meta, Google and LinkedIn, aimed at those who decide, with cost per tracked result.
Databases, workflows and automation so no opportunity goes cold between contact and conversion.
Video editing, channel setup and design for lectures, presentations and posters.
From planning to execution, in person, hybrid or online, with suppliers approved in your city.
Packages, negotiation and fully documented deliverables, sponsorships built to renew.
Marketing budget management and clear results, decisions based on numbers, not guesswork.
Authority is not declared.
It is proven.
On stage, at congresses, in the medical practice and across the member network. Strategy, consistency and results strengthen how your work is perceived.
Real case studies
Each context has its own objectives. The path to results is consistent: strategy, integrated operations and disciplined execution.
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Medical education · international reach
World-renowned experts, sponsors and professionals from different countries needed to recognise themselves in one project. The website presented the course clearly in three languages, while the campaign connected it with people who valued the training, turning interest into registrations and measurable return.
Brands that supported the project
Medical society · scientific communication
The work continues between meetings, with social media and paid media management to keep the society present, organise its scientific calendar and bring each congress, symposium or conference to the right professionals. All event communication passes through our team, from creating the visual identity to producing promotional materials. Website, content, campaigns and materials follow the same visual and editorial language, strengthening the institution’s unity and presence.
Brands involved in recent initiatives
Health and wellbeing · brand and experience
Before opening its doors, the spa needed to evoke a feeling. We proposed the name Âme and shaped its identity, website and social presence. That care continues: we manage social media and paid traffic to preserve the brand’s atmosphere at every touchpoint and turn discovery into booking intent, without reducing the experience to a promotion.
In the media
Strong coverage does not end with publication. In one case, communication gave scale to experts and an international event; in the other, it helped a brand remain discoverable long after the article.
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Mônica Bergamo column
The article highlighted an event featuring leading experts, practical workshops and training with respiratory equipment. Before the coverage, we planned, produced and organised the media to give the programme a unified presence, mobilise the audience and increase the impact of every stage.
Read the article
Business
The article presented a thoughtful convenience initiative that accommodated clients’ routines and brought Studio Liv into the pages of the newspaper. The lasting value was broader authority and discoverability: the organic presence built on Google continues to support discovery and recommendations, including through AI tools.
Read the articleSocial proof
Results take on another dimension when described by those who experienced the work first-hand.
“Exceeding expectations! From our very first meeting, the team exceeded our expectations. A whirlwind of ideas emerged, which we have put and continue to put into practice in our company. In addition to believing in our dreams, they bring incredible know-how. Without a doubt, having a digital marketing company that is constantly evolving in a market where new opportunities arise every day makes all the difference to our business.”
Leila Fontes and Michelli DutraÂme Spa by L’Occitane au Brésil
“The service exceeded our expectations! From the creative design and audiovisual productions to the personalised training, everything was carried out with excellence and care. The team captured the essence of Ao Pharmacêutico, elevating our communication and market presence. We are extremely pleased with the results and highly recommend their work!”
Lygia Diesel and Lorena AraújoAo Pharmacêutico
“Excellent work! The content was very well structured and of high quality. Congratulations to the entire team for their care and dedication!”
Prof Dr Miguel R. GonçalvesPT, PhD · Member of the European Respiratory Society College of Experts
“The material was perfect in my view! Excellent quality, organisation and presentation. Congratulations on the outstanding work!”
Dr Mauro Vidigal LopesPulmonologist at Hospital Madre Teresa
“The team has always demonstrated great expertise, agility and commitment in every request. The service is distinctive, with attention to detail and excellent support throughout the process. The work is delivered with professionalism and quality, which inspires great confidence. Congratulations on the excellent work!”
Dr Nayara dos P. ConceiçãoMaster’s degree in Cardiovascular and Respiratory Sciences
“With just one meeting, they understood all our needs. From the first week after publication, our website has ranked on the first page of Google at no cost when ‘Pilates Colégio Batista neighbourhood’ is searched. We did not need a paid campaign. They produced all the content. The photographs were directed and conceived for the website. We loved the result. It exceeded our expectations.”
Lívia GodoiLivFisio
“The agency implemented the clinic’s entire identity, from choosing the name and producing offline materials to its organic and paid positioning.”
Dr Jamerson TelesJT Dentistry Clinic
How we work
Each organization has different goals. What remains is the method, and it starts with understanding your business, not selling a package.
How your operation grows, who decides, what needs to be achieved, and where the opportunity lies before anyone else sees it.
Message, identity and presence organised in writing before execution begins. This is what separates an established brand from a collection of isolated actions.
Content, campaigns, pages, events and acquisition working together under one management, 100% online, throughout Brazil.
How many arrived, how much it cost, what came back. What generates impact is strengthened; what doesn't work is quickly adjusted. Recorded, not reported.
Your marketing investment
Marketing is only an investment when it can be measured. Transparency is not an extra to the contract. It is the standard of the operation.
Portal in demo mode: sources of funds, investment and congress deliverables.
CFM Resolution 2,336/2023
In force since March 2024, the new resolution expanded what doctors can disclose. Those who understand the standard communicate more, safely.
This section summarises the rules for general guidance. Every communication we produce is checked against the official text before publication.
The right opportunities are not chased. They are attracted.
Projects, communication and results that make patients, members, audiences and sponsors want to engage and come back.
Straight answers
No. We work across seven contexts: professionals, clinics, gyms, movement and wellbeing, pharmacies, societies and congresses, industry and research. A private practice, gym, pharmacy and society with an annual calendar require completely different contracts.
It is the most common question, and our answer is structure: recurring meetings with agendas and records, replies within one business day and, when local execution is required, approved suppliers in your city with prior approval and our supervision.
We work with one-off projects and recurring contracts, sized according to scope and objective. A new private practice and a society with an annual calendar do not pay the same. Every proposal states scope, deadline and price in writing.
No. Recurring contracts have a minimum six-month term so there is enough consistent data for a responsible assessment of results.
Healthcare marketing is not new, and it does not need to be treated as forbidden. The care lies in what is said, how people and data are exposed, who approves each piece and what is documented.
Yes. The assessment shows what is working and what is being left on the table. If your current structure is doing well, we will say so.
Campaigns provide signals within days. Cost per result tends to stabilise around the second month. Authority and positioning take longer, and we say that before, not after.
Request a strategic assessment
Tell us about your context and what you want to address first. You will hear back within two business days with an initial assessment of your case, not a generic quote.
